Brazilian Cherry Hardwood GeorgetownOne of the perks of hardwood flooring is that there is a vast selection of wood species to choose from. Not only does each species provide a unique look, but it also comes with an individualized set of qualities including density, water resistance, and durability.

Here at Floor Coverings International Williamson County, one of our favorite unique species of hardwood is Brazilian cherry. Read our guide below to learn more about this exotic hardwood and find out if it’s a good fit for your Georgetown home.

What is Brazilian Cherry Hardwood?

Brazilian cherry, also known as jatoba, is not part of the cherry hardwood species at all. This is a tree belonging to the Leguminosae family that is commonly harvested in Mexico, Peru, and of course, Brazil. Flooring providers in North America tend to refer to this hardwood species as Brazilian cherry rather than jatoba because it sounds more luxurious and exotic. Unlike many common domestic hardwoods, this tree species has some unique qualities that many homeowners find attractive.


As suggested by its name, Brazilian cherry hardwood boasts a beautiful, rich, reddish hue. This is a darker hardwood that can provide a sophisticated and elegant look in any home. Use Brazilian cherry hardwood to visually warm up a room or to make a large open space feel cozier. This hardwood generally has a smooth graining, giving it a graceful, creamy appearance.

Hardwood Durability

One of the perks that Brazilian cherry hardwood has to offer is its incredible durability. This hardwood has a rating of 2,350 on the Janka hardness scale, which is a scale used to rate the density of hardwoods. In comparison, red oak hardwood, which is considered the standard for durability, scores 1,290 on this same scale.

Thanks to Brazilian cherry’s high density, it is less likely to dent or scratch. You can feel comfortable using this hardwood in high traffic areas in your home.


Brazilian cherry hardwood tends to be more affordable than some other exotic hardwoods thanks to its popularity and accessibility. However, since it is imported, it does cost more than domestic hardwoods. Look for Brazilian cherry engineered hardwood or laminate for a more affordable option.

Environmental Impact

Some hardwoods are more environmentally friendly than others. When hardwood is harvested under strict regulations like those enforced by the Forest Stewardship Council (FSC), it can be one of the more eco-friendly flooring choices. However, unregulated harvesting of hardwood can lead to pollution and deforestation. Be sure to look for FSC-certified Brazilian cherry to make sure that your floors are eco-friendly.

Get Started in Georgetown Today

With the proper care, Brazilian cherry hardwood can boost your home’s resale value and last a lifetime. Contact Floor Coverings International Williamson County today to schedule your free, in-home design consultation and we’ll help you pick the perfect hardwood for your Georgetown home. We proudly serve Cedar Park, Georgetown, Leander TX and surrounding areas.

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Photo Credit: Artazum